CHARLOTTE, NC
MAY – AUGUST 2022
Back to Campus Marketing Campaign
Presented a Go-To-Market plan for Dirt Devil’s $10M Back to Campus campaign at Target, Walmart, and Amazon
Demo Videos
Planned and recorded demonstrable videos for 3 new product launches including the new Dirt Devil Steam Mop
Consumer Testing Sessions
Conducted 15 internal and external product testing sessions to enhance understanding of consumer needs and wants for new products – including the infamous BroomVac
Lauren Saulle 