CHARLOTTE, NC
MAY 2023 – PRESENT
New Door Activation
Extended 10-week internship program to finalize New Door Activation tactics (sampling, coupons, etc.) launching in 250 grocery stores during Q1 of 2024
Recommended in-store activations by conducting stakeholder interviews, tracking 10+ creative assets, and overseeing a $30k budget for key markets
Content Master
Designed a cross-functional content master for 25 SKUs inclusive of photography, nutritionals, merchandising, and pricing information
Merchandising Best Practices
Developed a company-wide merchandising reference sheet outlining best practices and LTO planograms for placement in 300+ DFD delivery trucks
Local Marketing Tactics
Recommended guidelines for in-store donation requests, paid media requests, and store re-opening marketing tactics.
Lauren Saulle 